Rachel M. Jurist

Practice Area: Intellectual Property

Rachel Jurist is an Associate in the Intellectual Property Group at MSF. Mrs. Jurist specializes in trademark law, and handles all facets of clearance, prosecution and enforcement in the U.S. and internationally. Her practice focuses on client counseling and brand protection, which includes regularly responding to Office Actions before the U.S. Trademark Office and managing opposition and cancellation proceedings before the Trademark Trial and Appeal Board. She regularly engages with foreign counsel to register and enforce clients’ marks in foreign countries. Mrs. Jurist has represented business and entrepreneurs in a wide range of industries, such as fashion and apparel, software and technology, food and beverages, and consumer products.

In addition to her significant experience with trademark issues, Mrs. Jurist’s practice includes handling copyright matters, negotiating and drafting IP-related agreements, managing UDRP proceedings, and advising clients on anti-counterfeiting efforts. Mrs. Jurist is also a Certified Information Privacy Professional/United States (CIPP/US), a certification earned through the International Association of Privacy Professionals. In conjunction with the CIPP/US certification, she prepares Terms of Use and Privacy Policies for clients’ websites, and addresses clients’ online privacy concerns.


Brooklyn Law School. J.D.

Cornell University. B.S.


State of New York

Southern District of New York

Eastern District of New York

Prior Experience

Before joining MSF in 2014, Mrs. Jurist was an Associate at several intellectual property boutiques in and around New York City.

Representative Matters

Represented well-known instant messaging and VoiP app in numerous successful UDRP proceedings

Handled expedited multi-continent filing and prosecution program on behalf of transportation start-up

Secured trademark protection and handled enforcement on behalf of celebrity chef

Trained U.S. Customs and local NYPD officers on counterfeit detection on behalf of famous handbag company


“That’s Outrageous! A Study of (Allegedly) Scandalous and Immoral Trademarks,” MSF Client Alert, May 21, 2015

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